I'm taking a little bit of dramatic license here. Agreed and to go with that i think now more than ever in the history of our world between the phenomena that is social media, coronavirus, protests and social injustice, mass shootings, acts of terrorism and the constant impending doom of climate change people have been completely desensitized and honestly dont have time for it either or really care like they used too. The Oscars are an institution, a kind of (privately held) public trust, and its success depends on providing some sort of value to ordinary people outside the bubble of diehards and professional moviemakers and viewers. PR expert Andrea Sexton believes it is human nature for people to always be interested in the lives of celebrities. Industry research firm Guts + Data surveyed 1,500 active entertainment consumersin theory, folks who are plugged in and interestedand found fewer than half of those surveyed were aware of any of the nominees up for the big prize. Big problems. (Frankly, it's not clear how many people even know. The list goes on: Madonna whining that COVID was the great equalizer from her rose-petaled bathtub. Faring slightly better on the social media front is Ivanka Trump, who has not yet sequestered herself on a superyacht. Many celebrities have endorsed either President Trump or former Vice President Joe Biden in the upcoming 2020 presidential election. vr. He now mostly works in Chinese cinema. I remember watching with my grandma and mom and a couple aunts and cousins. Do you want to see performances? 5 Reasons Why TV Viewers Don't Give a Crap About Awards Shows Anymore Like Victoria Beckham, worth an estimated 360 million, reportedly attempting to furlough her own staff before reversing the decision amid heavy criticism. No. Awards show ratings, from the Grammys to the Golden Globes, have taken a nosedive this year, for obvious and understandable reasons: It's hard to gin up much enthusiasm for glitz and glamour after a year when everyone has been stuck inside, the offerings have been slim and strange, and the usual glitz and glamour hardly shine through when most of the attendees are attending from their living rooms, via video conference, audio headaches included. They have been upstaged by a virus. Robin Thicke. Instead of A-listers, we suddenly found magazines covered by National Health Service heroes and David Hockney paintings, while at one point in April, the most famous man in the UK was Captain Tom Moore, a war veteran who raised over 30m for the NHS by walking lengths of his garden. Both late night talk show Jimmys (Fallon and Kimmel) have publicly apologised for past occasions when they appeared in blackface, while actresses Kristen Bell and Jenny Slate have left their respective voiceover roles as animated black TV characters, and Glee star Lea Michele was forced to address multiple accusations of unpleasant on-set behaviour while starring on the hit show. Normally anonymous health advisors shot to fame: in New Zealand, a devoted fandom developed around the countrys director-general of health and public face of tackling the crisis, Dr Ashley Bloomfield, and a viral TikTok video featured a Hamilton parody ode to Dr Anthony Fauci, the director of the US National Institute of Allergy and Infectious Diseases. Staten Island's black superintendent has denied sending a series of anti-white text messages to a staff member vowing to give white principals the sack as she pushes for more diverse staff in the . The public want to see celebs putting their hands in their pockets and supporting charities and small businesses, not taking advantage, she reasons. Even still, it will be a strange affair. Our patience is running thin it seems, and with the pressures of Covid-19 a constant strain on our lives, could celebrity culture, as we know it, finally be redundant? This video courtesy of PragerU. . Consumers find creators to be incredibly persuasive and trustworthy, says Mary-Keane. Then someone he knew called in to his broadcast. | Oscar viewership, of course, has been slowly declining for the better part of two decades. The brutality is relentless.. Movies have become grist for the culture-war-take mill; I've ground out a few in my time. And the billionaires don't want to touch them, nobody wants to touch them." Meanwhile, another royal expert believes that Harry and Meghan only care about publicity. Celebrities who don't talk politics: 'Nobody cares' - Fox News Some of the greatest actors of all time have ended up turning into Hollywood has beens. The whole idea was that it knew what was best for everyone. But it wasnt just about Gadot and pals. Part of HuffPost Entertainment. Its unbelievable. By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. While this is a difficult time for everyone, it has been particularly tough on the famous. Everyone ums. Which, again, may not be great movies. Get the news that matters most delivered directly to your inbox. The whole idea was that it knew what was best for everyone. Movies are supposed to be a distraction from the turmoils of the world, a brief escape from the banality and difficulty of daily life. Madonna, for reasons only she knows, decided to preach to us from a bathtub full of rose petals. Watch: Dear celebrities, No one cares what you think Thats an awards show for rich people. The screen split in two, and this new speaker began talking about the Oprah conspiracy. This phrase sent me to Google, where I found that Oprah had just denied a preposterous rumor that shed been arrested. David Geffens superyacht selfie. It used to be a big thing. You know were done with celebrity when even Jennifer Aniston suffers backlash. Whatever her intentions, back in March, Wonder Woman left most people wondering why any of us would want to watch a baffling line-up of celebrities, very few of whom were musicians, warbling along . Few stars, on the other hand, have made a conscious choice to . My former colleague Matthew Walther has managed to stir up quite a bit of controversy with an essay in The Atlantic titled, "Where I live, no one cares about COVID." Some critics seem convinced he . No one likes awards shows anymore, and the dismal Oscar ratings prove The definitiveness of these proclamations, handed down from on high by the mysterious people who make up the Academy, has always been an exaggeration, at best, and more accurately a Hollywood fiction foisted upon the world. , meaning the digital world has never been more lucrative for celebrities who have something to sell. | Caroline Aston slammed the Duke and Duchess of Sussex on GB News by suggesting that they've adopted a method to ensure they remain in the public eye, regardless of what they . Well, were not you look at these celebrities and theyre all clearly in [compound-style houses]. For more information about our use of cookies, our collection, use, and disclosure of personal information generally, and any rights you may have to access, delete, or opt out of the sale of your personal information, please view our, New Jared Fogle documentary reveals disturbing details of child sex abuse, grooming by pedophile 'monster', President Biden successfully treated for cancerous lesion, New Ford patent would lock out owners for missed payments, allow cars to be repossessed remotely, 31-year-old woman impregnated by 13-year-old boy won't face any jail time, 8-year-old boy finds out his favorite Waffle House waiter was forced to live in a motel and raises $69k to help him, Russell Brand torches MSNBC as 'propagandist nut-crackery' during heated debate on 'Real Time with Bill Maher,' gives warning about big pharma and military-industrial complex, Newly released footage reportedly shows white Ohio elementary students dragged, beaten, and forced by black peers to pledge loyalty to BLM, Gun-toting road-rage motorist shot dead after armed man warns him to stop approaching him and his wife; cops say it looks like self-defense, Daily Wire CEO licks Hershey's with a tasty alternative to 'woke chocolate companies that hate you', Video: Residents told to shelter in place after Norfolk Southern cargo train derails in Springfield, Ohio, 'Saving Private Ryan' actor Tom Sizemore, 61, dies following stroke, Do Not Sell or Share My Personal Information. And then there are the speeches themselves, about which The New York Times recently had this to say:"Increasingly, the ceremonies are less about entertainment honors and more about progressive politics, which inevitably annoys those in the audience who disagree. Create an account to follow your favorite communities and start taking part in conversations. jl vi hj ma jq mc. After all, despite the mansions, and the fact that some undoubtedly had teams of staff to ensure they looked exactly the right kind of relatable, many have been subject to the same poor lighting and messy backdrops as everyone else. I for one could not care less to watch a bunch of hyper privileged people award one another. Cash donations from around the country poured in. 15 Pop Stars From The 90s Nobody Cares About Anymore - TheThings Subscribe to Reason Roundup, a wrap up of the last 24 hours of news, delivered fresh each morning. Even still, the numbers are dismal. Why do celebrities not use logic? went one typical anti-Aniston tweet. We use cookies to better understand website visitors, for advertising, and to offer you a better experience. Did we expect it? Fleetwood asked NPR. Lets not pretend in any way were out of some phase where were wiser and not engaged in celebrity worship. So what to do, as a celebrity whose very existence depends on being seen by other people, when we are all stuck at home? The wrong Americans don't care about COVID | The Week Whether through kindness or humour, the celebrities that will come through lockdown in the best shape are those that have been perceived to be authentic. with his quick-witted action choreography and a penchant for comedy, Jackie Chan was all but confirmed to become a mega-star. Arnold Schwarzenegger posting videos from his hot tub, puffing on a cigar or from his kitchen with his mini-ponies. Joking about with the bins, filming cookery shows from lockdown or donating huge sums of money for the national effort: its clear that celebrities offering entertainment or support (but ideally, both) to their fans have the highest chance of surviving lockdown with their reputation intact. The wealthy Secret Santa profiled by CBS News who anonymously mailed $1,000 cash to 100 carefully chosen essential workers in need. Nobody cares about pampered celebrities anymore.. 100% agreed! In the perfect epitome of this new moment, the elevation of the everyman at the expense of the famed, here came Mick Fleetwood himself, reenacting Apocadas ride and expressing gratitude. Some of the best dispatches from fameland lean into the normalcy and tedium. If nothing else, the pandemic has shown us the weaknesses of our cultural and political institutions. So if the population is entrusting influencers with the delivery of WHO updates, what about the role of more traditional celebrities? Mary-Keane Dawson agrees theres a broader sense of embracing tech, and reckons that means well see more celebs and influencers on adverts after lockdown as businesses explore cheaper ways of producing TV. Pull up the first anti-ennui dispatch from the French pop star known as Christine of Christine and the Queens for a few mesmerizing minutes. The CBS telecast reached 9.2 . The stars won't appear from their living rooms, but there will be no live studio audience, and speeches will be delivered at a handful of satellite studios strewn throughout the globe. I can maybe handle one or two commercial breaks before I lose patience and wander off to do something else. I like the glitz and glamour, I like seeing celebs interacting with each other, I like song and dance numbers, I like seeing clips from the nominated movies and actors. I guess this is celebs producing and airing their own versions of reality TV which raises the game a bit, doesnt it? suggests Firgas. Reddit and its partners use cookies and similar technologies to provide you with a better experience. Then there is the billionaire David Geffen, who deleted Instagram after the incensed reaction to him posting pictures of his $590m (480m) superyacht, on which he is self-isolating, with the caption hope everyone is staying safe. Shit is real! The Brooklyn DJ iMarkkeyz then sampled that line for a short danceable track that is now working its way up the iTunes charts. Consumers find creators to be incredibly persuasive and trustworthy,. The Oscars have always servedor at least aimed to serveas a kind of institutional stamp of approval, a declaration, by united Hollywood decree, that this was the best movie, the best actress, the best elaborate Victorian ball gown (I'm sorry, the best costume), the most and loudest soundand perhaps even the best sound as well. Posting a photo of her newest Christmas ornament, memorializing Our first pandemic 2020.. 3.3.2023 5:30 PM, Joe Lancaster But once he got to the choice Coldplay cutsincluding a tingly rendition of their best track, Troublea slight magic coalesced. Idc about them like that. The stars who have embraced digital methods of communication to keep serving their fans enjoyable and supportive content will fare particularly well, and there has been an explosion of creative output from celebrities under lockdown. "These things are so old-fashioned, if it weren't for who the nominees were, the broadcast could be coming from 1967 . Will Anyone Care About Celebrities In A Post-Coronavirus World? Like the rest of us, they were stuck at home with nothing to do. Its just that their homes are much bigger than ours and not working for a few months doesnt generally result in missed mortgage payments. A recent whitepaper by TAKUMI found that over a quarter of consumers in the UK and US trust social media influencers more than high profile public figures, and that includes celebrities. Can you imagine how little self-awareness you must have to enlist a bunch of multimillionaires to sing about a world with no possessions while huge numbers of people are losing their jobs? I'm sorry to be the one to have to break this to you, but we do not carenot in the slightest particle of an imaginary thingwhat you . Are we happy and delighted? Whatever her intentions, back in March, Wonder Woman left most people wondering why any of us would want to watch a baffling line-up of celebrities, very few of whom were musicians, warbling along to a 50-year-old song, with seemingly no inkling that lyrics calling for unity might ring a little empty when crooned from enormous mansions. A handpicked selection of stories from BBC Future, Culture, Worklife and Travel, delivered to your inbox every Friday. The success stories have been people making small but significant contributions, aware that their purpose is not to solve everyones problems but just provide some respite for 10 minutes or half an hour. That TikTok video sent Fleetwood Macs 1977 hit soaring to the top of the charts. Stars Who Haven't Figured Out That No One Likes Them Anymore You can see those problems in the public's relationship to the movies up for best picture, the ceremony's top award. In this video, Candace Owens, Director of Urban Development for Turning Point USA, lets unaware celebs in on the reality: no one cares what they think. These aren't necessarily bad movies: I'm quite enamored with the searching openness of Nomadland, this year's best picture front-runner, and the anxiety and empathy on display in The Father. Covid-19 doesnt care about how rich you are she informed us. Often we are the first port of call for our listeners to check in to express their emotions and tell their stories, says Daisy Maskell, KISS Breakfast Show host. Often we are the first port of call for our listeners to check in to express their emotions and tell their stories, says Daisy Maskell, KISS Breakfast Show host. The institution failed. Real people face real problems and these guys who live on easy street want to tell you what to think. Yet this year, almost no one is paying attention. Zoom call in his life? There were no more premieres or red carpets, no parties or late night chat shows. Simply offering up unfettered access isnt enough anymore. Miley Cyrus has been hosting daily self-care broadcasts branded with the effortful acronym BRIGHT MINDS (the second i is for inflammation, which we gotta fight). Cuba Gooding, Jr. in Jerry Maguire. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); NEXT: Senate Passes Anti-Asian Hate Crimes Bill That Doesn't Prohibit Discrimination in College Admissions. Sustaining it will be more of a challenge, but new formats will evolve., A post shared by Amanda Holden (@noholdenback) on Apr 6, 2020 at 9:33am PDT. At this current time, the two most important personality traits that influencers must have is compassion and understanding, says Mary-Keane Dawson, CEO of the Takumi influencer network. For another, it's not even clear that anyone has heard of them. The Most Beautiful Members Of The Kardashian Family, The Greatest Left-Handed Athletes of All Time. Dear Celebrities, No One Cares What You Think | PragerU But there is something else at work here too. Last week, the musician called on his Twitter followers to donate to hospitals. Consumers are now over 30% more likely to make purchases online than they were in 2019, according to a survey by PYMNTS, meaning the digital world has never been more lucrative for celebrities who have something to sell. Biden Embraces the Fearmongering, Vows To Squash D.C.'s Mild Criminal Justice Reforms, The Flap Over Biden's Comment About 2 Fentanyl Deaths Obscures Prohibition's Role in Causing Them, Conservatives Turn Further Against WarExcept Maybe With Mexico. First came the super-ill-advised and unasked-for "Imagine" video, spearheaded by Gal Gadot (whose much-anticipated "Wonder Woman 1984" did, in a movie star's worst 2020 nightmare, go . People love to hate celebrity politics; at this point, hating celebrity politics may well be more popular than the Oscars. Its just that many celebrities pull of being normal people like YouTube stars. All rights reserved. Theres the actor Sam Neill posting a chuckle-worthy video of his freshly laundered collection of shoes, which he has no reason to wear. This suggests a fairly obvious correlation: People tune into the ceremony when it's likely to honor movies they've seen. I n a 2019 survey by Hill-HarrisX, 65% of respondents said that political endorsements from Hollywood celebrities have no bearing on their voting decisions. Consumers are now over 30% more likely to make purchases online than they were in 2019, according to. Most of the world isn't rich, nor do we get invited, so we feel very detached from the entire dog and pony show made for celebs. And, to reiterate my earlier point, no oneeven consumers who claim to be interested in Hollywood's outputhas even heard of the major nominees this year: According to the Guts + Data poll, just 18 percent of respondents were aware of Mank, this year's most nominated film. Now see ya while I take this private jet home to my 20 million dollar mansion!. And it has never been so clear how little the people who earn the most contribute to society. But what about good old fashioned fun? The whole point of the Oscars, and maybe the whole point of Hollywood, is to try to get people to pay attentionto the movies, to the celebrities, to the filmmakers, to the outfits, and even to . Bill Neidhardt on Twitter Privacy Policy | Among the many disruptions brought by COVID, our relationship to fame, Hollywood and celebrities has also shifted. The people who are most associated with spectacle now seem the smallest, even as they try to use their platform for a greater aim. Ellen DeGeneres broadcasting from her gorgeous estate, a wall of greenery behind her floor-to-ceiling windows, complaining that quarantine was like being in jail. Ben Affleck and Ana de Armas staged and incessant paparazzi walks during lockdown. the two most important personality traits that influencers must have is compassion and understanding, says Mary-Keane Dawson, CEO of the Takumi influencer network. Case in point, this year's Oscars. These has been actors once delighted audiences and now revile them. For every self-righteous offer of support, theres been a thousand angry responses on social media. 3.3.2023 4:50 PM, 2022 Reason Foundation | Nobody likes being lectured by someone looking down on them. Even still, the numbers are dismal. Misjudged posts may feel irritating, but at least in financial terms, theres good reason for their continued existence. I dont know when its happening, I dont care about it, and if I hear that someone won best supporting actor or best defensive lineman I say, oh thats cool. The rich and famous are desperate to prove we are all in this together in fact, the outbreak has highlighted just how false that is. The truth is, we don't. In this video, Candace Owens, Director of Urban Development for Turning Point USA, lets unaware celebs in on the reality: no one cares what they think. A word of advice: if youre a celeb or influencer flogging an unnecessary product, or just posting selfies right now like nothings changed, it might be the right time to have a little rethink. A real woman of the people. Also, just days in, J.Lo and A-Rod posted video of her son serving them soft drinks from his hoverboard. The distance between a celebrity today and us, is much less than before, say1970, says Professor Rojek. Her offense? His wife, Chrissy Teigen, sat on the piano, drank wine (it was about 1 p.m. their time), and mocked her husbands corniness, mercilessly. What is hugely important right now for me as a parent especially is that the perceptions of heroes are changing and children are seeing the value of a career as a carer, rather than idolising someone from Love Island, adds Firgas Esack, a freelance publicist. Vote up the least relevant (but formerly big-deal) celebrities. the preachy video Madonna posted from her rose petal-filled bathtub, A post shared by Daisy Maskell (@daisylmaskell), A post shared by Sophie Ellis-Bextor (@sophieellisbextor), Amanda Holden dressed up to the nines to take the bins out, A post shared by Amanda Holden (@noholdenback). It seems as if some celebrities are starting to grapple with the realisation that they are not quite as important or beloved as they thought they were. Substance has been key to maintaining relevance. Only a certain breed of artist truly excels at social-media nonsense. Along with Gadot were Kristen Wiig, Jimmy Fallon, Natalie Portman, Sarah Silverman, Will Ferrell and far too many other stars singing from their beautifully appointed homes, basking fireside or strolling through expansive, verdant backyards. In another installment, Cyrus found a more appropriately zany, colorful backdrop and did a split-screen talk with fellow pop star Demi Lovato. 2023 Blaze Media LLC. Its just shifted and is just as bad as ever. To succeed, they must demonstrate some value, which means connecting with people who have a choice to tune out, to watch something else, to stream Disney+ or TikTok or chat on Clubhouse or Discord or record themselves. They rely on the lie of meritocracy: work hard and you can achieve whatever you want. Original reporting and incisive analysis, direct from the Guardian every morning. We use cookies to better understand website visitors, for advertising, and to offer you a better experience. I'm taking a little bit of dramatic license here. The coronavirus crisis has exposed the ugly truth about celebrity (I myself have somehow seen all eight of them.) All rights reserved. The pandemic-era Golden Globes a little more than a year later plummeted to 6.9 million viewers, down 64% from last year and barely besting 2008, the year a writer's strike forced NBC to air a . The average person has to work a bullshit 9-5 they dont like their whole life just to make a fraction of the amount these people make for just a few weeks of work. Without the usual showbiz schedule, paparazzi pin their hopes on seeing famous people popping to the supermarket to buy loo roll and pasta, invariably with their face mostly obscured by a mask. We got NONE OF THAT this year. The first such video came, creepily, from a darkened room. Netflix offers a homepage of personally tailored recommendations every day; the Oscars offer a handful of undifferentiated recommendations once a year. But this is the biggest event on the Hollywood awards calendar, the biggest night of the year for Tinseltown. There is a real possibility that this year's show will be a historic bomb. . The power of reality TV in a pandemic age, Patrick Stewart delivering daily Shakespeare sonnets, Madonna calling Covid-19 the great equaliser from a rose-petal-filled bath, Kristen Bell and Jenny Slate have left their respective voiceover roles as animated black TV characters, multiple accusations of unpleasant on-set behaviour. That was a pretense it could keep up when Hollywood was at least trying, on a regular basis, to make movies that had something like universal appeal, and weren't about superheroesfilms, for example, like James Cameron's second-worst movie and the third-best, The third act complicator here is not so much politics, per se, but, . Production values, remember those? Press question mark to learn the rest of the keyboard shortcuts. Terms Of Use, For one thing, it's not clear anyone has seen any of the movies nominated. I would add that our generation also decided they didnt need mindless content. Replying to @BNeidhardt. Consumers find creators to be incredibly persuasive and trustworthy, says Mary-Keane. Will Oscars 2021 be a 'who cares' moment as ratings plummet? 13 Michael Bolton. There is a real possibility that this year's show will be a historic bomb. I want to put on my fucking expensive outfits, and I want to go out. If you cant quite relate, thats okayshes a professional, and thankfully for the anxious and aimless at home, shes still doing her job. Celebrity Lists R. Updated March 3, 2023 3.6m votes 104.7k voters 4.6m views. 12. For now, Hollywoods elite personas have isolated in spacious and well-stocked estates from which they are posting videos attempting to cheer up the masses. Instead we had plenty of time to follow celebrities and their bad behaviour down internet rabbit holes. Hollywood is dying, and we just dont care to revive it. As a result, there wasn't much marketing, either. Assuming the correct empathic tone is struck, influencers in particular are arguably more essential now than ever. by TAKUMI found that over a quarter of consumers in the UK and US trust social media influencers more than high profile public figures, and that includes celebrities. Also movie stars aren't necessarily the biggest celebrities anymore like they once were. The real problem with the Oscars, then, is not one the pandemic caused but one it revealed: The Academy pretended to know what was best, period. They also had a gym open up just for them before going on Facebook to scold the rest of us. 2023 NYP Holdings, Inc. All Rights Reserved, Toddler and tiara: Meghan Markle STILL throwing tantrums about royal family, Sheryl Sandberg has finally been exposed as a fake feminist, Doesn't 'ring' true: Impossible to take Ben Affleck's privacy pleas seriously after extravagant J.Lo wedding, New witness statements show Brad Pitt may be the villain of the story, Walls close in on Alec Baldwin as his gun lie falls apart. They're funny actors who made dramas and then weren't funny anymore (Goldie Hawn); serious actors who starred in comedies and then tried to keep the joke going (John Travolta); and actors who ruined their credibility by being constant tabloid fodder (Meg Ryan). I can think of plenty of other thoughts the public would like to share with Lopez right about now. In turn, the series has made Fumudoh herself something of a celebrity, with profiles in the New York Times and Vanity Fair, among others. The stars who have embraced digital methods of communication to keep serving their fans enjoyable and supportive content will fare particularly well, and t. here has been an explosion of creative output from celebrities under lockdown.