Im glad you found some catharsis in this blog post and in the reader comments. THANK YOU for an amazing post, and for sharing your observations with us, as disquieting as they are. blacks commit crime at higher rates Even at that age, consumers can tell when a brand is being opportunistic versus truly being committed to a cause or community. yes white males need not applyespecially blonde males racism, discrimination. If the target was 90% Hispanic, we would have Hispanic actors in our ads. This reckoning has forced companies, large and small, to contend with their own diversity, and many firms have identified that they are lacking. Katie Drews, Avenica, 12. We watch a few shows, mostly our old favorites, with very few new ones. Excellent points. What Is Forced Diversity, And Why Is It Controversial? How dare you come after my little children like that? I have just about quit watching network television. Be sure to click the Back button on your browser to return.]. Indeed. Exactly, Dave. And I believe most people feel the same. Now some black people say that fast food companies target them to make them obese and unhealthy and its racist that 70% of fast food ads have black person because it causes obesity among black people. People have plenty of reasons to keep quiet. Thank you. This trend is NOT about money. Until Black leaders come out and say something nothing will change. 10% of the population in Middle Eastern countries are Christian. What if someone came out with the All White Network? As the Cranky put it so well its obvious that people of color are simply plugged into white cultural settings. Again I say, read American Marxism for an explanation of EVERYTHING that is going on. Now Im actually paying attention to these commercials but not for the reason the advertisers are shooting for. Love it! It seems the same to me as a pregnant male having a baby. Hi, James! 1. Apparently no one has ever wondered about this before. Thank you. 20 years from now, maybe it will be down to 30% white male. Or is that Deltas desired customer mix? But most people dont see this. Black Hip-Hop stars are stereotypically viewed as successful therefore that image is often used in association with a brand/product. The report highlights the following 10 demographics that are shaping the fabric in the United States: Over the last 50 years, almost 59 million immigrants have entered the country, mostly from Asia and Latin America. Well, have you watched the news lately? Anything goes now.save for Christmas that is. Unfortunately, I dont think there *is* a way to raise this discussion in a larger public forum not without risking being cancelled and called a racist, bigoted homophobe. Excerpt: Woke capitalism is corporate Americas attempt to profit off of Millennial and Gen Z activism, often passive keyboard activism . Advertising isnt doing the people or themselves any favors. 'Forced Diversity' In Movies Is Not a Thing - But Here's Why Some Tap in to find similarities and grow your market share through those similarities. Instead, most advertisers commitment to diversity is a shrill, cynical, and superficial charade dressed up in lip service and lofty corporate values that amount to precisely fuck-all when in fact, these companies with their gigantic ad budgets are in a unique position to actually do something positive for their customers, their country, and the public at large. Why wouldnt you show more people that look like the ones consuming your products? I suspect the marketing person has they gender, birthing person, 28 years old, white, in a cube on Madison Avenue, nose ring and purple hair. Now that you are aware, youll start to notice it yourself. Either way, marketing was just generic white dude stuff. Wait until you see my Broadway production of an all WHITE Porgy and Bess!! I agree. Deselecting these cookies may result in poorly-tailored recommendations and slow site performance. Answer: An example would be a school district forcing kids to stop going to their closest local public school and being bussed half an hour or more to a lesser quality school in a bad neighborhood, all for the sake of trying to make the student population in their schools more diverse. The reason more white people dont speak up about issues like these is because they fear they will be labeled a racist!! I appreciate you widening the discussion to include the very real and destructive impacts on families and societies. I hear the energy rationing could get rough: https://www.dailymail.co.uk/news/article-11173211/Life-Blackout-Britain-Experts-warn-energy-rationing-winter.html. Its ridiculous and feels like retribution at this point, rather than wanting things to be equal. are flooded with open borders watering down the natives. No way is a white woman and a black male is going to have a blond headed daughter and a really dark son. Most interracial couples I know of and see are either Asian-White or Hispanic-White. But in sum, they were extremely sinister. I have no reason to protest but seeing it recognized and discussed just made my day! I am truly sorry for what people of color had to endure throughout early American history but white people today had nothing to do with what happened 100, 200 years ago. Pew Research indicates that roughly 40% of the U.S. population is a racial or ethnic minority. Yes, everything has to have an urban feel to it now, as if that is something to aspire to. Anyone up for organizing a white history month? When you see 95% of commercials featuring 95% black people, its because of black producers/directors/executives. Caucasians need to stand up for their heritage and values. Where are the 60% white people? They earn the most per capita and have the highest education by race. Yell and stomp enough, youll get your way. Hi, Merle. Im talking about the new discrimination against whites, men, Christians and women, if we include all of the trans males that are now invading womens rest rooms, womens sports, and every other area traditionally held by biological females. Say, did you see that someone blew up the Georgia Guidestones the other day? The latest news, trends, strategies, and thinking from our industry-leading publications and the wider marketing community. When the roles are reversed, BOTH races are mentioned. Recently, I too have seen greater representation of Asians and Hispanics in commercials, while the over-representation of blacks has stayed about the same. In 2021, we will see marketing and advertising campaigns reflect a range of consumer diversity especially among apparel and consumer packaged goods. But nothing will change the culture until it happens from within. Theyre the ones producing the work. . Thanks for sharing your comment and Im glad you liked the post. Hoping all this social engineering crap, which people like I associate with can see right through, backfires on all these idiots. We need to go back to where white men were portrayed honestly and accurately as being masculine and strong. I would assume Deltas passenger mix is about 40% white male today. But they only come out when it fits their narrative, like when a White cop shoots a Black person. I am a 30 year old White woman and its changed so much over the past 15 years. It used to be, marketers could say they targeted women because women hold the purse strings. Thank you so much Cranky for your article. But then, were seeing a lot of men get to compete in womens-only sports these days, so I can only assume that the people behind all of this are terribly confused. Its shallow and degrading. Others wield it as a club. I realized its because advertisers dont want to feature men but when they have to it sure as hell wont be a white guy. They just walk in during broad daylight and take the hell whatever shit they want!! etc.not racism, but facts that prove their babble crap are myths To brand masculinity as toxic is as ignorant as it is dangerous, and if you ask me, its the product of radical feminists who are themselves a toxic breed. If you truly want to be disgusted read about them a bit. I have to tape all my shows because I am so tired of seeing all black and gay and transgender and interracial people on tv. If that were true, why dont we see more Latinos in ads? . Its as if blonde men are too representative of the old America, and therefore are not shown. Now, most corporations wouldnt piss on you for $12 billion. People of color in commercials usually do not get my attention and I do not buy their products. We all get that the world is changing, that Americas demographics are changing. Spot on! There is positively an endgame to complete the destruction of the west underlying all of this. Expert Panel, Forbes Communications Council. And the further on the holiday season it goes, it seems only black people celebrate Thanksgiving and Christmas, oh unless they have white family or neighbors who they graciously invite over. Its not just every commercial break; its nearly every commercial now where white people are put in secondary or subordinate roles, white men are made out to be idiots and buffoons, and black people are universally portrayed as the smart, sensible, successful role models everyone else looks up to. Watching commercials on ABC and NDC, I was shocked to learn that ~70% of black families drive Lexus SUVs and live in McMansions, because every commercial I see portrays this to be just normal everyday life in America. I was dropping something off at USPS Store the other day. That is one of the strongest bonds in human society but you rarely see it in commercials. You certainly can include other customer demographics in your ads to grow marketshare in those groups, but again that is with a solid marketing purpose. Not only are advertisements being infiltrated by blacks, but remakes of movies putting in blacks where whites use to be. Its pure manipulation, and its done all the time with surveys and scientists (name your field) and poll numbers all for the express purpose of tricking us into throwing our weight behind whatever cause they The Powers That Be want pushed. Our culture now is for everyone to whine and fight anonymously online against each other whether its based on race, gender, age (those damn millennials), sexuality, etc. These fatherless children become bitter adults that seem to want to exact their revenge now through these various culture and media outlooks, but sadly this perpetuates the cycleAll the while deteriorating a consumer landscape that has less money, less confidence, less curiosity, lower critical thinking skills, less innovation and less resilience when confronted with challenges and uncomfortable topics. Sure you might have a few exceptions here and there, but sometimes stereotypes are actually true. I am so sick of this bullshit diversity. We the buying public are born with pretty good BS detectors. So teaching your kids manners is racist now apparently. There are over 80 commercials currently airing that feature black male white females in romantic relationships. Who would we need to contact to bring this to their attention? I just dont think theyre really selling products anymore. Here in the Cranky household, we dont turn ours on unless its to stream old movies or TV shows we like. One of the things that concerns me most about this topic is how many brainwashed people are so eager to dismiss us the people who dare to speak out about the ridiculous mishandling of representation in advertising, entertainment, etc. And I am married to a black woman, so its not like I am against it, but it has gotten way past ridiculous at this point. Look at the new TV show Everythings going to be all White..its 100% racist. If they fail, they will ultimately find themselves facing justice for their many crimes and forced to pay for their misdeeds. Get society to abandon the white male by removing him from every situation. Tribalism isnt going anywhere ever. Political correctness is whats gotten us here in the first place, Thor. Its annoying to see so much over representation. And WHY NOT a cat? I never use this word about Disney that Im about to because my mother taught me that it was a disgusting sexually connotated word that a lady would never say but you know, Disney SUCKS!!!! An example. why is this? They act like its a miracle parading around a normal black person like normal black people are very few. That seems to be the only recourse we have left. None of my posts or replies are hateful, I dont use foul language, dont attack the people who post or who I disagree with although I will use sarcasm occasionally. However, 90% of those are Asian and hispanic interracial marriages. Fake advertising, Bob? I think it is multifactorial but I see globalist propaganda as the main force. Here in the East of England in the county of Norfolk I hardly come across any mixed race couples in my town. GoodRx The Garcias are good at getting the most out of things. Never mind that I even backed up my argument with official Census numbers. Great points well stated, Jim. The problem isnt racism, its woke-ism. It is so rare to see a white person in commercials, but if we do, get this theyre actually belittled. Marija Zivanovic-Smith, NCR Corporation, 2. Hit them where it hurts their profit margins and tell them why youre leaving. Forced diversity. it is always so. Thanks for letting me know its not just me thinking it anymore. Facebook is as unreasonable as Twitter, its just more successful because, despite his many other flaws, Zuckerberg bears a slightly closer resemblance to a book than Dorsey or those now in charge at Twitter ever did. These schemes absolutely have a shelf life and we are at the end of ours. Ive wanted to ask a black person if they dont just feel really insulted by all this. Highly insulting. I just went to the Library of Congress to maybe read some online books..one of the sections had 3 pictures that came up one after another pictures of mostly kids, reading, etc.all 3 had a total of 15 people all black, POC except one white male. Marketers often fail by developing a campaign and then inserting a few diverse people to check off the diversity box. Thank you! Its almost comical how they have seemed to disappear, when in reality its quite the opposite. Create A Focus Group To Help You Develop Content, Want to represent a variety of groups? Diversity is great and was much needed in the entertainment industry. So very well said. Yes, all races should be in commercials, (I never thought I was prejudiced Im beginning to wonder) but I look up at the TV during the commercials and I think Im living in Kenya! John, you are absolutely right. The Cranky Creative. Whatever the reason for it, white males are the bungling idiots of the ad world, just as theyve been for years and will continue to be for as long as the culture deems them toxic. My television watching consists primarily of Green Acres and Hogans Heroes on METV, but that doesnt exempt me from the awful ads misrepresenting the public. As a 73 year old white male. ELI5: What is forced diversity? : explainlikeimfive Why hasnt someone filled a class action lawsuit against these high-tech giants for censorship?? They are trying to do this to push off the negative view of investment houses after the crash. This was the first tournament comprised entirely of transgender and nonbinary players, with around 80 participating! I was never this way before but Im tired of turning on my TV or streaming service and wondering if Im watching a channel from Nigeria. Indeed, the warped representations we see in TV commercials are simultaneously a cause and a symptom of deepening problems in our culture. . Mandy Glidewell, CentricsIT, 9. I am sure you are speaking tongue in cheek, Kirk, but, the world being as it is, I have to go on record as saying that I dont condone any violence. Believe it or not, the United States of America is one of the *least* racist countries on the face of the earth. Not to mention the camera shots of the audience during the match most of which were carefully chosen to show black members of the audience celebrating Serenas well played points and celebrating her opponents poorly played points. Then form your messaging and campaign strategy from there. But again like me, their assets were all in their land. Youre right, Richey, theres definitely a feeling of fatigue setting in, and not just among whites. And, as I get older I learn the things that dont make sense in life arent supposed to because were humans. (See inset.). In fact, according to this survey from YouGovAmerica, Muslims account for just 1 percent of the U.S. population. But this points out the effort towards Social Engineering that is being made on us from all sides. There are a number of outfits I will not have anything to do with if I can avoid them Coca Cola, Nike, the NBA and NFL, to name just a few. If you are paying attention, you will see that there is a growing faction of people, both white and nonwhite, who are actively cheering on the ethnic and cultural erasure of white people. Sir, step away from the bandwagon, and slowly back away!, said the advertising police to the insincere advertiser. Almost an Agenda. Too bad theres no cancellation button for commercials! Why do so few women work as coal miners? Time to turn off the TV. I think the word to go warpspeed on this issue was given about five years ago, with a major increase 28 months ago. How brands approached diversity and inclusion when creating Super Bowl Boycott the ads and dont buy the products. Clearly, it is very real. The irony is most young suburbanites who care about the issue choose streaming services to avoid or skip the ads anyway. as when car company Acura was forced to apologize in 2012 after putting out a casting call for a Super Bowl ad featuring a Black . Hi, Robert. Without a doubt, traditional (read: European, white, Christian) values are under attack and the war is now out in the open. The high-end advertising being geared towards blacks is so unrealistic! Your company may already be a member.View our member list to find out, or create a new account. What most on this blog are discussing is why for-profit companies believe they should misrepresent their target customers. In fact they are disrespecting them at every turn. I dont post racist or incentive posts or replies, dont promote violent or Illegal activity, no abusive language or hate speech. It is obvious that the culture has been infiltrated from within by opportunistic, resentful and vengeful people. I once attended a womens networking event that featured the male mayor of the city as its keynote speaker. Remember back in the Obama years when no one could criticize the presidents policies or job performance without fear of being called a racist? And theyre shown eating burgers, guzzling beer, and lying on the couch with a remote when theyre not robbing houses. Most nights I could barely stand five minutes before pulling the plug. He didnt portray Anglo-Saxon heroes very often. And the alien up there in his spaceship would have to also conclude that nearly all white men are clueless bufoons, the butt of jokes from his wife and spoiled kids, and that nearly all figures of authority and respect, whether its a boss at a large company, a doctor, a judge, your local pharmacist, or anyone else that you would look up to, will be a minority. As you can imagine, and as we have discussed here, whites and (especially) Hispanics are grossly underrepresented while blacks are grossly overrepresented. White boys dont want anything to do with these girls. Its so degrading and embarrassing. Are Modern Ways Of Introducing Diversity Forced? When you see it in TV, you would assume black/white interracial marriages are 95% of all marriages. First they went after the church, then it was the nuclear family and now it is men in general- all to be replaced by the State according to the edicts of the long march through our institutions begun by the Frankfurt School. Walking into stores and walking out with shopping carts full of merchandise and doing smashing grabs at high-end jewelry stores and theyre always talking about how everybody trash talks them and they dont get any respect and they still blame Whitey for keeping them down. Communications, PR, public affairs & media relations executives from Forbes Communications Council share firsthand insights. I send emails every day to advertisers and tell them congratulations for being BLM loving SHEEP and just like all the other advertisers riding the black bandwagon just so they can be PC and shame on themselves for going out of the way to make white people look as stupid and frumpy as possible in comparison to the black actors! For example, hire a woman to communicate about womens issues. And when Serena lost her her third round match to an oppononet who played spectacularly, to see the tournament director rush out to cater to Serena immediately after match point; to see the camera cut to and stay on Serena for minutes after the match instead of showing the winner; to hear the commentators gush over Serena before saying anything about who just won; to see the media throw a microphone at Serena right away this is all going a WAY too far. In other words they are literally destroying their markets slowly while thinking they are getting the upper hand and the last word in their agenda thats fueled deep down by fear, anger and pain. Good lord its so offensive. I do not need to go outside in my front yard and scream to the world I AM GAY!!! I dont blame you a bit for turning off the tube in favor of books and movies, Madge, but I would encourage you to hit back with a parting shot before you go. But the people behind it are telling you its all for a good, caring cause, so how can anyone possibly argue? Forced diversity is contentious because vestiges of oppression, exclusion, and discrimination remain. But if they are patient enough, they will finally find this one https://en.wikipedia.org/wiki/Boy Its called brainwashing. Between the low-IQ programs, terrible commercials, and fake corporate news, there isnt much to watch anymore on the old boob tube. Its nice to see that others also notice and disapprove. Cancer culture. Oh, I dont know, Anna. I do think there are definitely some sinister forces intermeshing here globalism, socialism, and extreme greed. I am making a mental note to avoid these products. You are where you are because of him, you idiot! Probably just ignore it as a bunch of racists. The home security ads all show white male burglars. It would be more realistic & more palatable if companies would use the actual or real percentages of interracial couples, races & genders instead of trying to make these things as absolutely above normal or actual numbers. This country is not what the Founding Fathers envisioned. In an effort to do their civic and moral duty, (along with the brand executives, aka clients) they all decide to help out, and cast Black talent (the actors). I also think its ridiculous to write Pregnant People. Isnt a pregnant person a WOMAN whether she is trans or not? Should either of those be the objectives of Delta Airlines? I just watched a commercial for Lowes that refers to Christmas as Winterfest gifts. Ive peeked in on my Google search results on occasion and been perplexed by the low search ranking for this article. You are totally right and Im in the UK. The only ad that comes to mind is a boy in ballet tights eating a Rice Krispie Treat with his unseen dad voicing over a note he had written on the wrapper!! (Hello, New Jake from State Farm.). They have since spread their bullshit theories throughout the higher echelons of education. Opinion: Survey Says: Americans Are Dumber Than a Bag of Rocks, he founded Jeremys Razors as an alternative to Harrys, https://fox59.com/business/press-releases/ein-presswire/606081233/extreme-reach-study-finds-increase-in-percent-of-white-people-seen-and-male-voices-heard-in-video-ad-creative-in-2022/, a brand like Chewy that works so hard to deliver positive experiences. Again, its fine if they dont match pure census demos as long as it is for a marketing purpose, not social engineering goal. Thanks for the insightful post. A person of color is a victim of racism, by definition. Necessarily rich, no. This was a sheep in lions clothing for the blacks, the greatest giveaway and dumbing down in history. Im talking about ads in which we could all really see ourselves. This has gotten way worse in 2022! These companies didnt get the message, so now boycotts and canceled subscriptions are hurting their bottom lines. Sometimes, its hard to tell. It can create feelings of resentment among otherwise fair and good people such as yourself, which I assume is exactly the opposite of what these brands and advertisers are meaning to do. The only true way to make your feelings known is to actually contact the companies directly & voicing your concerns & issues. being represented in advertising, or anywhere else in media, but when you focus ads on anything other than what youre trying to sell, youre hurting yourself. The rich profit from the loss of our young. Explaining why many of our business leaders and politicians are in favor of these things. Now send $5 to BLM for repentance. Portrayal by the media of any race to be perceived as obsolete in the publics eye will only ad fuel to the fire. The culture is rife with this stuff now . I totally agree with everything youve written here . Do black people love hockey? These advertisers are scumbags and people should boycott the products that theyre promoting!! The term, forced diversity, is traditionally used by those who feel annoyed by the change in certain plot narratives of the audiovisual media. Civil discourse, along with shades of gray, subtly and moderation are in short supply and disappearing fast. Up or down, it seems to vary in concert with social signals sent by Facebook, the autocratic, data-collecting platform that has several times blocked my ads promoting this blog post and restricted my account for hate speech.. I have been digging into the people behind this for nearly three years now, trying to understand who they are and what their plans are, and the phrase truth is stranger than fiction doesnt even begin to describe it. Does anyone know if there is a list of products with ads featuring mixed race, LGBQT, or predominent black people? ). We knew this was coming, and are not struggling for reasons like the normies do. Your comment reminds me of what I used to hear some 15-20 years ago, about how damaging negative stereotypes in media can be. Because thats whos doing all the robberies .